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Research papers

Your Attitude is Not Sustainable!

We approached this study with the intention of understanding how market research is currently being utilised by clients when making sustainability decisions, and identifying what room there is to optimise regarding how both clients and agencies...

Catalogue: Congress 2023
Authors: Ben Liang, Will Goodhand, Chris Wallbridge
September 27, 2023
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Citation

Liang, Goodhand and Wallbridge (2023a, September 27). Your Attitude is Not Sustainable!. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/your-attitude-is-not-sustainable


Videos

The ultimate wicked problem

Solving the problem of climate change was going to need more than a quick survey.

Catalogue: Fusion 2019
Author: Colleen Ryan
Company: TRA
November 10, 2019
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Citation

Ryan, C. (2019a, November 10). The ultimate wicked problem. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-ultimate-wicked-problem-10841


Research papers

The ultimate wicked problem

Solving the problem of climate change was going to need more than a quick survey.

Catalogue: Fusion 2019
Authors: Colleen Ryan, Jane O'Loughlin
Company: TRA
November 10, 2019
×

Citation

Ryan and O'Loughlin (2019a, November 10). The ultimate wicked problem. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-ultimate-wicked-problem